About Us

Yuval is a gaming industry veteran with over 20 years of experience, including senior leadership positions at companies such as Playtika and Moon Active. Having grown up in the analytics domain, Yuval is passionate about finding the true value behind every action. He is a big believer in people and their ability to make a great impact on the company in many different ways. Outside of the gaming world, Yuval is a proud dad to three children and one

Yuval is a gaming industry veteran with over 20 years of experience, including senior leadership positions at companies such as Playtika and Moon Active. Having grown up in the analytics domain, Yuval is passionate about finding the true value behind every action. He is a big believer in people and their ability to make a great impact on the company in many different ways. Outside of the gaming world, Yuval is a proud dad to three children and one

With over 20 years of financial leadership, Hila’s background includes executive roles such as CFO at Nielsen Innovate and Senior Manager at Ernst & Young. With a career built at the intersection of the startup ecosystem and the venture capital world, Hila focuses on finding the strategic value behind the numbers to drive growth. She knows that in any venture, the most important investment is always in the people who make it happen. Outside of the financial world, Hila is a passionate foodie who loves exploring the fine dining scene and discovering new culinary experiences.

With over 20 years of financial leadership, Hila’s background includes executive roles such as CFO at Nielsen Innovate and Senior Manager at Ernst & Young. With a career built at the intersection of the startup ecosystem and the venture capital world, Hila focuses on finding the strategic value behind the numbers to drive growth. She knows that in any venture, the most important investment is always in the people who make it happen. Outside of the financial world, Hila is a passionate foodie who loves exploring the fine dining scene and discovering new culinary experiences.

Shiri is a gaming industry leader with extensive experience in monetization and growth strategy across some of the world’s leading social card and board games. After leading Spades Royale and Domino Go as GM, Shiri now manages Beach Bum’s flagship Backgammon game, focusing on growth, innovation, and building high-performing teams.
Known for her fast-paced mindset and hands-on leadership style, Shiri is passionate about creating player experiences people truly love. Outside of gaming, she’s a surfer, sports enthusiast, and adrenaline seeker who thrives on challenges, high energy, and pushing boundaries.

Shiri is a gaming industry leader with extensive experience in monetization and growth strategy across some of the world’s leading social card and board games. After leading Spades Royale and Domino Go as GM, Shiri now manages Beach Bum’s flagship Backgammon game, focusing on growth, innovation, and building high-performing teams.
Known for her fast-paced mindset and hands-on leadership style, Shiri is passionate about creating player experiences people truly love. Outside of gaming, she’s a surfer, sports enthusiast, and adrenaline seeker who thrives on challenges, high energy, and pushing boundaries.

Yair Yehezkel has over a decade of product expertise across multiple industries. At Beach Bum, Yair has driven the release of multiple titles, such as OPA! and Rummy Rush. With a background in game design, Yair leads game innovation through creative and technical strategies designed for large-scale impact.

Yair Yehezkel has over a decade of product expertise across multiple industries. At Beach Bum, Yair has driven the release of multiple titles, such as OPA! and Rummy Rush. With a background in game design, Yair leads game innovation through creative and technical strategies designed for large-scale impact.

Omri is a technology leader with 15 years in the gaming industry, bringing an end-to-end perspective on how games and their infrastructure get built. He has hands-on experience across nearly every domain of game development and operations — from player-facing systems to backend infrastructure.  A passionate AI advocate, Omri championed the adoption of generative AI tools like Claude Code across BeachBum’s engineering. Omri holds a degree in Software Engineering.

Omri is a technology leader with 15 years in the gaming industry, bringing an end-to-end perspective on how games and their infrastructure get built. He has hands-on experience across nearly every domain of game development and operations — from player-facing systems to backend infrastructure.  A passionate AI advocate, Omri championed the adoption of generative AI tools like Claude Code across BeachBum’s engineering. Omri holds a degree in Software Engineering.