About Us

Our Story

In 2015, mobile entertainment experts with a life-long passion for gaming decided to share their knowledge and devotion with players worldwide. Beach Bum’s mission statement from the very beginning has been to bring beloved, classic multiplayer games into the mobile and digital space. The company maintains the traditional nature of the board and card games we all know and love while incorporating live gaming features like chats and tournaments.

Over the years, Beach Bum has grown into a global success story with hit titles like Lord of the Board, Spades Royale, Gin Rummy Stars, Domino Go, Rummy Rush, and more to come! The company brings countless hours of joy to millions of loyal players around the world.



Shachar Schalka

Co-Founder & CEO

Shachar has decades of experience creating fun and successful
gaming experiences, focusing on head-to-head games. Before
co-founding Beach Bum, he co-founded Rummy Royale, which was
acquired by the Teddy Sagi Group. Shachar holds a BSc in
Information Systems from Ben-Gurion University.

Keren Marom

Co-Founder & COO

Keren is a marketing professional with nearly 20 years of experience. Before co-founding Beach Bum, she served as SVP Media Partners at Matomy and managed the marketing and business development efforts at Green Vision Systems. Keren holds a BA in Pre-Law and a marketing-focused MBA from the Binghamton University School of Management.

Gil Levi

Co-Founder & GM, Lord of the Board Backgammon

Gil has an in-depth understanding of the online gaming arena spanning over two decades. Prior to co-founding Beach Bum, Gil co-founded Rummy Royale and served in senior management roles in the tech and gaming arena. Gil holds a BA in Business Administration with concentration in Information Systems from Ruppin College.

Ran Kornfeld


As Beach Bum’s Chief Innovation Officer, Ran harnesses his social gaming expertise to identify relevant business opportunities and promote new technologies. Prior to joining Beach Bum, Ran co-founded ParaPlay and KTM Group and served as Interbit’s CTO. He holds a BSc in Industrial Engineering and an MBA in Finance from Tel Aviv University.


Elad Atias


With over two decades of experience in the high-tech and gaming industries, Elad leads Beach Bum’s technological vision and strategy. He previously led the technology behind the hit game Rummy Royale. Elad holds a BA in Computer Science.

Yaron Sivan

GM, Rummy

With over a decade of experience in analytics and game economy, Yaron understands the math behind a successful game. Prior to joining Beach Bum, he held leading positions at ironSource, 18interactive, and Micron Technology. Yaron has a BSc in Industrial Engineering and Management from Ben-Gurion University.

Nir Cohen


Nir has more than a decade of experience leading products in the online gaming field, including senior positions at Playtech and The Nation Traffic. His comprehensive expertise includes conceptualizing games and forming their creative and technical strategy. Nir holds a BA in Business Administration from the Open University.

Moshi Blum


Moshi has vast experience in marketing, high-tech, gaming, and the combination of all three. Over the past decade, he played an instrumental role in growing companies’ successes, including as GM of Adjust and Head of User Acquisition at Viber. Moshi has a BA in Economics and Management and an HMBA in Marketing and Finance from Ben-Gurion University.

Shiri Livne

SVP Monetization

Shiri has in-depth experience in marketing and monetization. For more than 15 years, she has been taking part in crafting the marketing strategy for companies such as 888 Holdings and CAL. Shiri holds a BA in Political Science and Sociology from Tel-Aviv Academy and an MA in Management and Public Policy from Tel Aviv University.

Revital Laszlo

GM, Spades Royale

Revital has more than a decade of experience in the gaming industry. Over the past ten years, she played important roles in marketing, monetization, live-ops and product management – making an impact along every step of the way. Revital has a BA in Industrial Engineering and Management from Shenkar Academy.

Hila Shachar

SVP Finance

With over 15 years of experience as a CPA, Hila is all about the numbers. Her professional experience includes being  the CFO at Nielsen’s technological incubator and a Senior Manager at Ernst & Young. Hila holds a BA in Economics & Accounting from the University of Haifa and an MA in Business Development & Strategy from Reichman University.

Our Values

Act with Integrity

We lead with values and keep our personal and professional principles in mind at all times. We strive to do the right thing, stay honest and accountable, and set a positive example.


Dare to Innovate

We promote creativity and technology to form outstanding experiences. We’re not afraid to take risks, make mistakes, and try something new. The Beach Bum winning mindset is all about keeping an open mind and bracing challenges as opportunities.


Think Big & Act Fast

We believe in encouraging everyone to be true to themselves and bring their ideas and opinions to the table with confidence. Each and every person has the ability to make an impact.


Create With Passion

We’re excited to embark on Beach Bum’s mission and care deeply about our shared goals. We are committed and determined to succeed. There’s something new to learn and achieve every single day.


Seaside Scoop

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