

We’re Hiring!
Head of Marketing & User Acquisition
You're invited to Join Beach Bum, the greatest gaming family that brings a new twist to classic games by introducing them to the world of online casual games.
Job Description
As Head of Marketing & User Acquisition you will be responsible for managing user acquisition channels for all company titles, as well as various cross-organizational marketing projects. The successful candidate is analytical, business-savvy, motivated, and will be responsible for managing and growing a team of User Acquisition Managers.
This role is well suited for those who are ambitious, results oriented and want to make a direct impact on the growth of the business.
Job Responsibilities
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Oversee planning and execution of the global user acquisition marketing activity
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Ownership of the company’s Marketing activity, through the management of the company’s user acquisition team & leading relevant marketing activities
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Own key performance metrics including ROAS and internal KPI targets on acquisition marketing
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Plan and execute marketing strategies - Develop test plans, measure performance, and make recommendations based on testing Lead a team of performance marketers focused on paid channels
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Innovate and implement test and learn strategies, implement ongoing improvements and invest in areas that drive scalable results
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Influence the development a strong culture of rapid experimentation, measurement and iteration on the marketing team
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Manage dedicated graphical resources for the creation of required marketing materials
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Collaborate with other departments within the business including product management, analytics, game studios to share progress, learnings and best practices
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Job Requirements
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5-7 years of acquisition marketing experience
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Experience hiring and managing a world class team
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BA / BS degree
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Highly analytical, highly proficient with Excel - a must
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Self-motivated and a team player
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Ability to plan strategically, but stay on top of tactical execution
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Thorough understanding of marketing principles and best practices
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Passionate about gaming and media
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Fluent English