Head of Marketing & User Acquisition

You're invited to Join Beach Bum, the greatest gaming family that brings a new twist to classic games by introducing them to the world of online casual games.

Job Description

As Head of Marketing & User Acquisition you will be responsible for managing user acquisition channels for all company titles, as well as various cross-organizational marketing projects.  The successful candidate is analytical, business-savvy, motivated, and will be responsible for managing and growing a team of User Acquisition Managers.

This role is well suited for those who are ambitious, results oriented and want to make a direct impact on the growth of the business.

Job Responsibilities

• Oversee planning and execution of the global user acquisition marketing activity

• Ownership of the company’s Marketing activity, through the management of the company’s user acquisition team & leading relevant marketing activities

• Own key performance metrics including ROAS and internal KPI targets on acquisition marketing 

• Plan and execute marketing strategies - Develop test plans, measure performance, and make recommendations based on testing Lead a team of performance marketers focused on paid channels

• Innovate and implement test and learn strategies, implement ongoing improvements and invest in areas that drive scalable results

• Influence the development a strong culture of rapid experimentation, measurement and iteration on the marketing team

• Manage dedicated graphical resources for the creation of required marketing materials

• Collaborate with other departments within the business including product management, analytics, game studios to share progress, learnings and best practices

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Job Requirements

• 5-7 years of acquisition marketing experience

• Experience hiring and managing a world class team

• BA / BS degree 

• Highly analytical, highly proficient with Excel - a must

• Self-motivated and a team player

• Ability to plan strategically, but stay on top of tactical execution

• Thorough understanding of marketing principles and best practices

• Passionate about gaming and media

• Fluent English