Head of Marketing & User Acquisition

About Beach Bum 
Beach Bum is an interactive games company founded in 2015 by leading industry veterans.
With player entertainment at the forefront of our games’ development, we strive to bring
out the fun, challenge, glory, and excitement in a head-to-head online environment. Beach
Bum is delivering multiple freemium titles to market, starting with Backgammon - Lord of the Board & Spades Royale.

Job Description

As Head of Marketing & User Acquisition you will be responsible for managing user acquisition channels for all company titles, as well as various cross-organizational marketing projects.  The successful candidate is analytical, business-savvy, motivated, and will be responsible for managing and growing a team of User Acquisition Managers.

This role is well suited for those who are ambitious, results oriented and want to make a direct impact on the growth of the business.

Job Responsibilities

• Oversee planning and execution of the global user acquisition marketing activity

• Ownership of the company’s Marketing activity, through the management of the company’s user acquisition team & leading relevant marketing activities

• Own key performance metrics including ROAS and internal KPI targets on acquisition marketing 

• Plan and execute marketing strategies - Develop test plans, measure performance, and make recommendations based on testing Lead a team of performance marketers focused on paid channels

• Innovate and implement test and learn strategies, implement ongoing improvements and invest in areas that drive scalable results

• Influence the development a strong culture of rapid experimentation, measurement and iteration on the marketing team

• Manage dedicated graphical resources for the creation of required marketing materials

• Collaborate with other departments within the business including product management, analytics, game studios to share progress, learnings and best practices

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Job Requirements

• 5-7 years of acquisition marketing experience

• Experience hiring and managing a world class team

• BA / BS degree 

• Highly analytical, highly proficient with Excel - a must

• Self-motivated and a team player

• Ability to plan strategically, but stay on top of tactical execution

• Thorough understanding of marketing principles and best practices

• Passionate about gaming and media

• Fluent English